We sponsored the Canberra Convention Bureau (CCB) networking drinks at the Canberra Institute of Technology. We had over 100 people turn up who had the option to select a premium alcohol free drink if they wanted to.
Why would they? Maybe because it’s a Wednesday evening and people have to drive home and get to work the next day. Our drinks were definitely much welcome by people who don't want to drink based on religious reasons, needed to drive or for pregnant women.