Normalising alcohol free drinking in the consulting industry

Normalising alcohol free drinking in the consulting industry

Altina Drinks had an interview with Bree Winchester from the Canberra Times. We shared with Bree how socialising and bonding over drinks are such a large part of consulting/ professional's life. The idea for Altina was born when daily boozing started having an impact on Christina's physical health.

Alan also noticed that people were given a hard time when they abstained from drinking at social events. We created Altina Drinks to reframe our thinking. We want to promote mindful drinking through starting a conversation that it is okay to abstain from drinking.

The full news article can be found here.