Christina was approached by Canberra Innovation Network to share her thoughts on innovation and how we are creating innovative alcohol free products. She went down alcohol free path rather than alcohol free beer or kombucha. Her question and answers below.
What are you working on?
I’m the Co-Founder and CEO of Altina Drinks. We’re a Canberra-based social enterprise on a mission to shake up the Aussie drinking culture by creating beautiful, innovative and interesting Zero Proof Craft Cocktails that are accessible to everyone. We aim to have an impact through providing an alternative, using our brand as a vehicle for change and partnering with organisations working in the alcohol advocacy and support space.
Why is innovation important to you?
Innovation is what drives us forward as a society. In my work, it’s the fun part! Creating innovative drinks that surprise and delight people is really important to us as a business, and to me personally. I get a lot of fulfillment out of doing something that no-one else has done before. For example, we just created a drink to help local consulting company Synergy Group launch their new values. I sat down with them to understanding the rationale behind the new values and what it meant to the company, their staff and clients and then created a drink that represents that as an experience – look, taste, smell – that’s exciting!
Do you have any advice for getting more women into the innovation ecosystem?
My advice to any woman thinking about getting into innovation or entrepreneurship is to just get started. Too often we hold off until we have more or know more. Taking that first step really is the hardest. That brings me to my second piece of advice – surround yourself with the right people. People who will encourage you, challenge you, teach you. Your tribe is so important!
Check out the original publication source here.